The modern "Santa" was created for the sake of marketing coca-cola.
Throughout our lives, we have seen holidays become more and more commercialized, sometimes to the point where the original reason for celebration becomes blurred and less obvious. From Coca-Cola shaping the modern image of Santa, to KFC being a staple dinner for Christmas in Japan, commercialization has changed the way holidays are celebrated around the world. This raises the question: to what extent does growing commercialization affect the global perception of holidays? Is growing commercialization a benefit? Does this affect the interpretation of holidays? Does it help to make holidays more global? How much are holidays influenced by commercialization?