Pew Research showing how Americans view Christmas
Holidays and their meanings shift over time, and people start to celebrate for reasons outside of the original intent. We can see it in this poll, where people are starting to think of Christmas as more of a cultural holiday rather a religious holiday.
While this isn't entirely an outcome of commercialization, it does show a changing perception. This shows a change in the perception of holidays in recent years, and potentially may be a result of growing commercialization. As holidays become more consumer-driven, traditions often become more about participation and less about belief. This visual data supports the broader claim that commercialization may contribute to the cultural reframing of traditional holidays.
This picture shows a KFC establishment in Ueno, Tokyo, with Colonel Sanders wearing a traditional Santa Claus outfit. Advertisements like this from KFC are common throughout Japan, and show a very commercialized Perspective of Christmas.
This shows how commercialization, especially through Western influence, influences holidays globally. Christmas is a much more commercial holiday in Japan. In this advertisement, we can see Colonel Sanders being repurposed as a Christmas figure, showing how holiday imagery can be transformed to fit a different cultural context.
This shows a large effect of commercialization on holidays, especially when holidays are being spread to new countries. It shows how the meaning of a holiday can be reshaped by commercialization, with the meaning being less religious and more commercial.
Japanese Advertising of KFC during the Christmas season.
The increasing amount of money people spend on Black Friday shopping each year.
This chart shows how much Black Friday spending has increased in recent years. This shows a change in how Thanksgiving is celebrated and how it has been commercialized over time.
With the spending increasing by nearly 8 billion dollars in the last 10 years, we can see a clear growth in the holiday's commercialization.
While not specifically global commercialization, as Black Friday is typically specific to the United States Thanksgiving tradition, this increase in holiday spending is also seen outside of the United States, such as Christmas in many other countries.