In this video Professor Simangaliso Kumalo, talks about the commercialization of Easter, especially in relations of the sub-tradition of Lent. He considers the commercialization of Easter to be a benefit to society, as it helps to boost the economy and helps businesses to thrive. He also relates it to religion, citing the commercialization as an incentive to make younger people attend church. This helps support the idea that commercialization does affect holidays globally, by showing how it has affected Easter in South African culture, and how it helps the economy and the religion.